Marketing Coordinator
Job Type: Full Time
Location: Malvern, PA
Department: Marketing
Position Summary:
As Meridian Bank’s Marketing Coordinator, you will be responsible for supporting our sales teams and promoting the Meridian brand in order to make Meridian a leading community bank in the nation. Responsibilities will include managing projects, complying with operating policies and procedures established for this position, reporting pertinent information to the immediate supervisor and responding to inquiries or requests for information.
Qualifications Required:
- 2+ years corporate experience preferred
- Excellent copywriting and editing skills
- Hubspot experience preferred but not required
- Graphic design experience preferred but not required
- Financial Services marketing experience preferred but not required
- Strong knowledge of MS Office (Excel, Word, PPT)
- Valid Driver’s License
Essential functions and responsibilities:
- Provide best-in-class marketing support to our sales teams
- Provide special project support, develop marketing campaigns & support marketing initiatives as needed
- Support Meridian’s digital ecosystem: social media, website, Hubspot, CRM, other programs in Meridian’s Marketing tech stack. Create content as needed
- Work with compliance to ensure vendors, contracts and outgoing communications are compliant and within brand guidelines
- Liaise with vendors and outsourced marketing support including ad agencies, media companies, designers, photographers & videographers, PR companies, etc.
- Assist with community support and EITC requests
- Provide marketing administration support including check and debit card payments, expenditures, accounts payable coordination, setting up meetings, taking notes, fielding marketing requests, onboarding/offboarding, other duties as assigned
- Public relations and investor relations
- Coordinate events from ideation, invitation and guest list to vendor coordination and venue selection, to post-event follow up
- Manage marketing collateral including promo items, apparel, brochures, etc.
- Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
- Further knowledge and education regularly through workshops, research and seminars, share best practice and local marketing ideas and tactics with the team to support marketing goals
- Demonstrates and promotes Meridian Bank’s Core Values: Our Partners, Our People, Our Bank and Our Communities
- Coordinates specific work tasks with other employees within the department as well as with other departments in order to ensure the smooth and efficient flow of information
- Abides by the current laws and organizational policies and procedures designed and implemented to promote an environment which is free of harassment and other forms of illegal discriminatory behavior in the work place
- Communicates with management and coworkers in order to integrate goals and activities
- Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness and the Bank’s compliance with all regulatory requirements, e.g. Community Reinvestment Act (CRA), Bank Secrecy Act (BSA), Equal Credit Opportunity Act, etc.
- Other duties as assigned
Success factors/job competencies:
- Entrepreneurial mindset. You relentlessly question Dogma. “That’s the way we’ve always done it” is not a part of your vocabulary. You constantly seek out innovative new ways to improve processes and enhance efficiency. You regularly research the latest marketing trends, test out new software and vendors, and consume podcasts, books, and other resources to ensure Meridian stays ahead of our peers. After all, Meridian was built by entrepreneurs, for entrepreneurs, and this spirit is infused into everything you do.
- You think like a CEO. You take ownership of your projects, pride in the quality of the work, and accountability for the outcome. You learn quickly, catch on quickly, and you have the confidence to learn from your mistakes.
- Outrageous attention to detail. You notice when a period is out of place, a name is improperly capitalized, or when a logo is just slightly off center. You catch every detail, no matter how small.
- Ability to wear multiple hats. You have a keen ability to analyze, organize and prioritize work while meeting multiple deadlines. You have strong project management skills and can shepherd projects through from inception to completion. No two days at Meridian will look alike, and you thrive in that type of fast-paced, entrepreneurial environment.
- Excellent communication skills. You can communicate efficiently and effectively in writing, in person or on calls, whether emailing thousands of customers, messaging our Instagram followers, or explaining a project to your colleague. You have outstanding copywriting and editing skills.
- You’re the type of person who doesn’t wait to be asked – you offer help when it’s needed and you’re eager to take on new tasks and projects.
Application Access:
Application Access:
- Adobe Creative Suite
- HubSpot
- Zoominfo
- CRM
- ASCEND BankTEL
- ProcessUnity
Physical demands, work environment, and location:
- Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the necessary functions. This is a largely sedentary role, requiring the use of typical office equipment such as a computer, laptop and cell phone. Most work is completed in an office environment. Occasionally, this position will require the individual to lift up to 20 pounds.
- Work environment: The noise level in this environment is minimal
- Location: Various Meridian Bank locations as assigned including but not limited to the following job-related travel requirements: Customer/Client locations, work events, charity events, loan closings and site visits, etc
Equal Opportunity Statement
- Meridian Bank is an Equal Opportunity Employer
Performance standards:
- Annual review
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